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Develop a
Corporate University
to Attract and Retain Employees
Fortune
Magazine confirms in their annual review of the "100 Best Companies
to Work for in America" that ongoing training and development is
second only to stock options as a major means of attracting and keeping
top talent. Here’s how they’ve turned employee development into a
major perk and how you can do it, too:
- The 100 best companies are
making investments in employee education at their own facilities
and are offering generous reimbursement programs. You can work
with colleges, trade schools, and training companies in your
area to create training that will help your employees learn
in-house, or you can develop a tuition reimbursement program
that fits your budget.
- Make a resource area in
your office for current training and other educational
information, so that employees know you’re behind their
self-development efforts. Remember to include seminars,
certification programs, and association meetings as other
reimbursement items.
- When offering these
educational options, make sure that you emphasize it with your
candidates. Let them know that you are committed to your
employee’s development and are willing to make an investment
in them to equip them with the skills they’ll need in the
current job and help to prepare them for their next job.
When job candidates are asked what
is most important in their decision to accept a position, the number one
answer is a commitment from the company’s management to develop its
people. Make sure your company can give them that commitment, and
you’ll recruit and retain the best employees!
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